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IRRI in the News - Headline |
AFP via MSN News: The mobile phone may soon replace the centuries-old straw hat as the Filipino rice farmer's must-have accessory.
Already responsible for helping to topple a government in the Southeast Asian archipelago, mobile phone text messaging could now help launch a neat little agricultural revolution.
"Precision agriculture could become available to small-scale farmers at their fingertips within a few minutes," says Roland Buresh of the International Rice Research Institute (IRRI).
The institute develops new rice varieties and crop management techniques aimed at reducing poverty and ensuring that rice production is sustainable, has minimal environmental impact and can cope with climate change.
The non-profit organisation, which has its headquarters at Los Banos near the Philiipines capital Manila, now hopes to harness the country's mobile-phone mania to bring cutting edge techniques to an ancient system.
The Philippines has been called the texting capital of the world, with some 70 million mobile phone users sending up to 300 million messages a day.Read the full story.
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